The Shed at Dulwich was the number 1 rated restaurant in London, with foodies, celebrities and bloggers trying to get a table. The main obstacle for them, however, was that it didn’t exist. Over such courses of 8 months VICE’s Oobah Butler used an attack of fake evaluations to get his’ restaurant’ to the hallowed top spot on TripAdvisor.
With his phone perpetually ringing, PR organizations imploring to represent it and Tv crews pitching shows, Oobah chose he had no choice but to open its doors for one night only. Here is Oobah’s journey into a false reality that captured the world’s attention.